Job seekers use Indeed to find the largest selection of relevant jobs. Sponsoring jobs posted from your career site or ATS is an affordable way to make them appear prominently among the thousands of free and organic listings that cycle through Indeed’s results each day. You can easily create a Sponsored Jobs campaign by following these steps.
1. From either the “All Jobs” or “Campaigns” tab, click on “New Campaign.”
2. Select the jobs posted from your career site or ATS that you want to include.
- Manage campaign jobs: To add jobs, select the source of the jobs you want to sponsor. The sources appear based on jobs Indeed found on your career site or ATS. Once you select the source, you’ll see the jobs show up on the right-hand side. From here, you can decide whether to sponsor all the jobs or filter to find specific jobs.
- Add jobs: There are several filtering options, such as job title, country, and city. Some of these filters, like job title, are searchable so you can easily find the right jobs to include in your campaign. Once you’ve set a filter, you will see an update on the right-hand side showing which jobs have been included in the campaign. You can exclude individual jobs by clicking the X next to them.
- Exclude jobs: You can add additional filters for any types of jobs that you’d like to exclude. We recommend excluding jobs that are nationwide or province-wide, as these jobs can quickly exhaust your budget.
- Export job list: Export the list of jobs in your campaign by clicking the export button in the top right of the screen.
3. Edit existing campaigns and utilize advanced features.
The Keyword and Query feature is an advanced option for selecting jobs in a campaign. The campaign manager only supports one method of selecting jobs: either by using the filter or by using the Keyword and Query option. If you would like to edit an existing campaign that was created with an older version of the campaign manager, you will only see the Keyword and Query option.
4. Define your campaign budget.
Once you have the right jobs in your campaign, you’ll need to set a budget. The two options are Automatic or Bid for Clicks.
- Automatic: Indeed will optimize your spend, aiming for the best result at the lowest price within your budget and timeframe. If you select this option, you will need to enter your budget and your budget timeframe (monthly or one-time). We recommend most customers use Automatic budgeting.
- Bid for Clicks: Set a bid that reflects how much an ad click is worth to your business. You will never pay more than you bid. If you select this option, you will need to enter a maximum amount you wish to spend per click. Optionally, you can set your campaign budget to a maximum spend per month, per day or as a one-time amount.
5. Set your campaign schedule.
After defining your budget, you need to determine when your campaign will begin. You can either set your campaign as active or paused.
- Active: Your campaign will begin running either from the moment it is created or on a specific date you set. You can also choose whether you want to prorate your budget in the first month.
- Paused: You will need to edit the campaign at a later date for it to begin.
6. Set job limits (optional).
You can limit the number of applies or the amount of spend per job across all jobs in a single campaign. When a sponsored job reaches a limit, it will be paused. Your remaining budget will be spent on active jobs in the campaign.
7. Name your campaign and add a tracking token.
Adding a tracking token is optional. A tracking token is a short string of text appended to the URL that helps track the number of clicks from job seekers on Sponsored Job postings. Any existing token will pre-populate based on existing segments, but you can modify this if needed.
8. Create your campaign.
Once you’ve completed all the sections, click Create Campaign. You’ll see your campaign appear in your Employer Dashboard.