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Using Indeed Analytics to Improve Performance

The first step to improving performance on Indeed is understanding the metrics in Indeed Analytics. From there, you can use the data available to make changes that will help optimise your recruitment strategy.



Improve this metric


The number of times that your ad is shown

Use relevant keywords and set the appropriate budget


The number of times that your ad is clicked

Write compelling ad copy

Cost-per-click (CPC)

How much you spend per click

Set your budget based on market competition


The number of applications submitted for your job

Keep your application short and succinct, or streamline the process using Indeed Apply

Cost-per-application (CPA)

How much you spend per application

Optimise your budget to achieve your recruitment goals.

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