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Using Indeed Analytics to Improve Job Post Performance

The first step to improving performance on Indeed is understanding the metrics in Indeed Analytics. From there, you can use the data available to make changes that will help optimize your recruitment strategy.

Metric Definition Improve this Metric
Impressions The number of times your ad is shown. Use relevant keywords and set the appropriate budget.
Clicks The number of times your ad is clicked. Write compelling ad copy.
Cost-per-click (CPS) How much you spend per click. Set your budget based on market competition.
Applies The number of applications submitted for your job. Keep your application short and succinct, or streamline the process using Indeed Apply.
Cost-per-apply (CPA) How much you spend per apply. Optimize your budget to achieve your hiring goals.

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