How is cost per click determined?
The cost per click for an individual job is based on two things: your daily budget and our automated tool called Bid Optimizer.
Bid Optimizer's goal is to give your job maximum visibility within the daily amount you want to spend. Bid Optimizer will not overspend your daily budget.
How does Bid Optimizer work?
Bid Optimizer responds to fluctuating job seeker traffic throughout the day.
It does so by increasing the amount you pay for clicks when traffic from candidates is highest, giving your job higher visibility at peak times. Likewise, Bid Optimizer decreases the amount you pay when traffic from candidates is lowest so that you are not wasting your budget at off-peak times.